📣 Citizen Campaigns
Diverse ways for citizens to voice their concerns and take collective action on social issues. Beyond signatures and petitions, Campaigns.do has developed distinctive campaign formats tailored to Korean civic culture, and operates education and consulting programs that help citizens grow into campaigners themselves.
Table of contents
Platform Features
Campaign formats Campaigns.do provides so any citizen can run a campaign easily.
1. Signature Campaign
✅ Implemented
The basic campaign format for collecting citizen signatures to deliver to policymakers or institutions. Participation possible without login.
Example: Save Mt. Seorak campaign
2. Petition / Advocacy Campaign
✅ Implemented
A campaign format urging specific corporations, governments, or institutions to change their actions. Citizen voices are organized into concrete demands.
3. Voice Collection Campaign
✅ Implemented
A campaign format where citizens contribute their own opinions, experiences, and stories in writing — not just signatures. Specific citizen voices flow directly into policy-making processes.
Voice Campaigns on Campaigns.do
4. Photo-Action Campaign
✅ Implemented
⭐ Parti Original
Parti’s signature campaign format where citizens upload participation photos that accumulate as evidence of collective action. Brings Korea’s tradition of “proof-shot” civic culture into the digital public square.
Example: People’s Solidarity 10 Million Steps Challenge
5. Map-Based Campaign
✅ Implemented
⭐ Parti Original
A campaign format where citizens mark issues observed in their own neighborhoods on a shared map. Geographically dispersed citizen observations come together visually in one place.
6. Memorial Campaign
✅ Implemented
⭐ Parti Original
A campaign format for collectively remembering and honoring victims of social tragedies. Citizens’ memorial messages, flowers, and records gather in one public square. Brings Korea’s tradition of collective mourning into digital form.
7. Campaign Updates
✅ Implemented
Automatic email delivery of campaign progress and outcomes to participants. Citizens who participate once can follow the full campaign journey.
8. Interest-Based Campaign Matching
✅ Implemented
⭐ Parti Original
An algorithm that automatically matches citizens with campaigns based on their subscribed issues, the campaigners they follow, and similar campaigns. Citizens naturally encounter campaigns aligned with their values, and participation in one campaign leads to involvement in the next.
Event Formats & Methodologies
Parti’s education and consulting programs for building and developing campaigns together.
9. Campaign Consulting (Camseolting)
✅ Implemented
A consulting program Parti provides to citizens and organizations starting campaigns. Walks through the full process — from digital campaign planning to operations, press releases, and donor connections.
10. Campaigner Festa
✅ Implemented
Parti’s regular festival where campaigns, fact-checking, news, dialogue, and workshops come together in one place. Creates opportunities for any citizen to become a campaigner.
11. Campaigner Life Game
✅ Implemented
⭐ Parti Original
A workshop methodology Parti developed that lets participants experience the campaign-running process as a game. Citizens walk through a simulated campaign and directly experience the role of campaigners.
Future Directions
Directions to make campaign impact more visible and citizen participation deeper.
12. Automated Campaign Impact Measurement
⬜ Future Direction
Automatic tracking and visualization of the policy changes, media exposure, and social impact campaigns create. Ensures campaign impact remains visible even after the campaign ends.
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